AdSense Earnings Calculator
Estimate daily, monthly and yearly ad revenue using pageviews, CTR, CPC and audience location — with instant insights and scenario planning.
Projected from your current traffic and ad performance.
Turn estimates into a strategy
Use the calculator as a planning dashboard, not just a single revenue number.
Live forecast
Results update instantly as you change traffic, CTR, CPC or audience location.
Scenario planning
Compare conservative, balanced and optimistic performance assumptions.
Geo-aware CPC
Country presets provide a quick starting point for different audience markets.
Actionable insights
Track clicks, RPM and traffic alongside your revenue projection.
Revenue scenarios
See how changing CTR and CPC can affect the same traffic level.
Conservative
0.5% CTR · $0.05 CPC · monthly
Balanced
1% CTR · $0.20 CPC · monthly
Optimistic
2% CTR · $0.50 CPC · monthly
Ways to improve revenue
Focus on variables you can actually influence.
Grow qualified traffic
Prioritize useful content and search visibility so more relevant visitors reach your pages.
Improve ad placement
Test placements and layouts while keeping the page easy to read and navigate.
Build commercial content
Content with strong purchase or business intent can attract more competitive advertisers.
Watch RPM, not just clicks
RPM helps you compare monetization efficiency across different traffic levels.
Core formula
The calculator uses a simple planning model.
Example: 30,000 monthly pageviews × 1% CTR × $0.20 CPC ÷ 100 = $60 estimated monthly earnings.
RPM = Estimated earnings ÷ pageviews × 1,000.
Reference CPC presets
These are illustrative starting points, not guaranteed AdSense rates.
| Audience | Preset CPC | Positioning |
|---|---|---|
| United States | $0.75 | High CPC |
| United Kingdom | $0.65 | High CPC |
| Canada | $0.55 | Medium CPC |
| Australia | $0.50 | Medium CPC |
| India | $0.10 | Lower CPC |
| Bangladesh | $0.05 | Lower CPC |
| Global | $0.20 | Average starting point |
Frequently asked questions
Quick answers for publishers using the estimator.